Bare Bones | Gurley Leep Subaru

Gurley Leep Subaru wanted Halloween-themed creative that wasn't scary. Relying heavily on puns and utilizing friendly (as far as reanimated skeletons go) visual assets, The Bare Bones Sale became my cheesy opus (I feel like everyone needs at least one cheesy opus in their career). Last I heard, this creative is now the agency's go-to October theme, even years later (which makes sense, given that they’re undead).