Start Spinning These Wheels | Audi USA

OEM Audi wheels were a sales anomaly. Though they were one of the brand's most-carted items, they stubbornly remained one of the least-bought.

The ask from Audi was to create a campaign that would go out from their individual dealers to their geotargeted national client list and help increase sales across the dealer network. The campaign featured free shipping, offered nominal savings off MSRP, and called out the reader to stop spinning their proverbial wheels and check out already. Email marketing was supplemented by landing pages, SEM ads, and social media assets.