Winterize Your Lexus | Lexus USA

Lexus requested creative to help drive OEM part and accessories sales before winter, which is historically slow compared to spring and summer. It went out to their entire existing customer list. This campaign offered Lexus drivers helpful information about winter driving hazards and provided corresponding products to prepare drivers to face these hazards with confidence.

The email was supplemented by both geotargeted ads and landing pages that drove consumers to their local dealer’s parts and accessories site.