Truck Town | Automax

The challenge was to bring everyone down to the Truck Town sale. My solution was to try really hard not to write "Truck yeah!" This commercial is not my favorite work, but it IS a great example of my ability to write effectively in a voice totally outside of my own. If the radio is the theater of the mind, the theater this commercial plays in is definitely in rural Texas.

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The Big Kahuna | Gurley Leep Ford